Each time this happens is called a “click through”, and the number of clickthroughs divided by the number of impressions is called the “click through ratio” or “click rate”. This is easy to measure, and provides a direct measurement of a banner’s effectiveness. Secondly banner ads help build brand recognition. Although ad agencies may claim otherwise it is almost impractical to measure. Utilizing user surveys and market research this can be done but these maybe imprecise and abstract compared to the straightforward business of measuring clickthroughs and site traffic. An important fact to remember is that if you want your ads to be seen you have to make them compelling.

Banner ads may bring prospective customers to just within one click away from your business or products. Considering that a large majority of businesses adopt passive web strategies -building a web site and assuming that customers will magically find it. This philosophy of “If you build it, they will come” works in the movies, but doesn’t in the internet. A strategically placed banner ad is a very cost effective method of driving customers to your website that turns in it to a “pro-active” tool for a business.

Name recognition also plays a vital part of any business. Even if viewers don’t click through on to your banner ad they will be exposed repeatedly to your brand name, in context with your business message.

Banner ads are traceable. Have you ever thought whether people actually read your newspaper advertisement? Well with a banner ad you will actually know if people read it or not. You will not only see how many times a page was viewed but you will also get to know other customer response stats such as click through rates.

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1. The first site that I use is “1 dollar PTC.” Now the payouts for this site are HUGE, they offer you anywhere from $1 to $5 to view an ad for 30 seconds. This is GREAT MONEY! The big question is, “Is this a scam?” Well, this is very easy to solve when posed with such a question. Many of these sites pay through PAYPAL or ALERT PAY. Now to get around this problem, simply email PAYPAL or ALERT PAY as I did, to simply verify whether or not the company pays. Upon emailing, I was sent the response along with a screen shot of their payments, verifying to me that they are indeed reliable. The payout for this site is $5000 and will take you about 3 months to get there if you are diligent. This is my favorite site and definatley worth a look and more research!

2. The second network of sites I use is the “Bux” sites. These sites offer you a 2cent payout for each email which isn’t much, but when running 4 or 5 ads at once, thats 10cents every 10 seconds, which isn’t bad. I find these sites that will be listed below EXTREAMELY reliable and again, are run through PAYPAL.

- 10 Bux
- Think Bux
- B.U.X
- Neo Bux
- Crew Bux
- Nero Bux

Now, there are many other sites in the BUX network, although, the ones listed above have proven to be the most reliable to me, with immediate payments and site simplicity.

3. The next site, one of my favorites, is Pay2Surf. This site offers fairly high payouts from 5cents to 20cents per ad. They limit the amount of ads you can see per day, although with only 5 mins a day, you can make a few extra bucks, and over time, cash out LARGE! Again, this site uses PAYPAL and ALERT PAY.

All of these sites that I use, I can guaruntee as being reliable, as they are in partnership with PAYPAL and ALERT PAY. I have listed these few as proving to be valuable in earning a second or third stream of income, as they have already paid me $4.28 while writing this article. The programs are completely free to join, and you can leave at any time, although once you start, you will be hardpressed to want to leave.

Not only do you recieve money from your own views, BUT, you recieve money each time your referral clicks an ad. This means that my 17 referrals make me about $8 per day, and all I do now, is sit back, and watch the account grow! Its that simple.

I’m not saying this will be a family income, now a large one at that, but it will be substantial and can be very easy if you are serious about the programs. Try today, risk free! You have nothing to lose!

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In today’s world, the internet dominates all other forms of advertising. This is the reason why people today keep trying to get ezine advertising However, there are companies who cannot really afford the prices that websites are charging for ezine advertising That’s why more and more businesses keep looking for free advertising in newsletters.

What are the advantages of getting this type of advertising? Well, first of all it is free. Since advertising is such an important tool in making money, getting free ezine advertising is actually akin to having someone give you cash. Isn’t that something that every entrepreneur wants? Free ezine advertising though, can have its costs. This can be evident in the various ways you might get it:

1) Membership ~ There are certain web groups and sites which offer you free ezine advertising if you sign up for a membership. Getting free newsletter advertising in this manner will help a business if the business is trying to target a certain demographic.

You need to realize, however, that the people who can access a specific site’s ezine could be a bit limited. You would also be required to pay a membership fee. Some people would actually think that this payment can be worth it considering the fact that the membership fees do give you access to a lot of privileges. The free ezine advertising is actually used as an incentive in order to gain more members.

2) Debut ~ There are various websites which offer free ezine advertising with their maiden issue. This means that when an ezine is just starting out, they may offer you free advertising. This is often done ion order to establish the reputation of an ezine If a website is a virtual unknown, it needs to attract investors. By offering newsletter advertising a website can prove to the market how much of an investment that ezine is.

This means that people can make sure that they will get high payments for advertisements in future issues of the ezine Needless to say, there is a lot of risk in getting this type of free ezine advertising Although it is free, you run the risk of not having anyone actually see your advertising. That could be bad for your business. It is suggested that you cover all bases by getting ezine advertisements in other sites and not depending too much on your freebie.

3) Introductory ~ If you are a new business and a website sees huge potential in you, it may offer you your first ezine advertisement for free. There are some websites which offer this only if you agree to advertise in their future issues. There are also websites, however, which may offer the free ezine advertising with no strings attached. This means that you will be able to actually enjoy the benefits o9f advertising with an established ezine

Finding free ezine advertising is not really hard, provided certain conditions are met. If you. The beauty of the internet lies in the fact that you can actually monitor if an ezine advertisement is working. This means that if the ezine advertising doesn’t click, then it’s free.

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Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.

If you read biographies of successful people or businesses, one common thread always seems to be a strong sense of passion fueled by big goals. When you write specific goals down on paper, you are committing yourself mentally, emotionally and physically to the attainment of those goals. Do your dealership and your employees set the long and short-term goals? As the dealer, have you committed your dreams to paper for the month, six months, a year, five years, 10 years, 20 years? Speed of the boss, speed of the crew, if you make the commitment, your employees will, too.

Once you have set your goals, plan your specific actions to reach them. Write a specific action plan for when to train, what to train on, who will conduct the training, how long the training will last and your expected goal of improvement for that area. Post a training schedule for the month and make it a monthly priority. Training is not a sometimes activity. It’s an everyday requirement.

Set goals for appointments and make action plans to reach those goals as a dealership. This requires goals and action plans for each sales person as to their activities to set daily appointments. Strive for and monitor appointments and watch your sales increase.

Every sales person should be coached daily in a one-on-one session. Set a game plan for who does this, when they do it and the expected results. Items covered in those sessions should be their sales pace in relation to their goals and their percentage of success for total seen contacts, demonstrations/presentations, write-ups, closed deals and contracts. Those items should be monitored for both yesterday’s business and month-to-date totals. Each sales person should have a day planner. The sales people should be required to have a plan for their day that is broken down into an hourly focus. To-do lists and follow-up systems should be reviewed for both sold and unsold customers. Review yesterday’s traffic for each sales person, walk back through what happened and listen for clues that would show breakdowns in their sale process. These activities alone can increase your dealership’s sales 20 percent.

To make more money, each morning the managers hold a save-a-deal meeting to review yesterday’s sold and unsold business. All deals should be reviewed. Review approved deals to see if they have been contracted and if not, why? If contracted, have they been booked out and turned to the office? Review turndowns for reasons why and any possibilities to approve those deals. Review deals not made because of product or service gaps. Review heat sheets that contain what is missing to complete deals and contracts in transit for deals that require funding but are not yet funded and deals that have missing items.

It takes increased effort and focus to improve your sales 20 percent. Many companies just increase their advertising in hopes of increasing sales, and in turn, make their sales people traffic junkies. The percentage of gain in bottom line and long-term benefits is what you are seeking, not short-term fixes. The first step is to get rid of the notion, that there are good and bad months. You either have good or bad goals, game plans, actions and reviews of actions. Good or bad months are directly attributed to those items and are not luck.

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Ninth and Main, LLC

Website advertising can be a mixed bag for your business or project. While there’s no guarantee that buying ads on a popular website will launch your sales and exposure to a new level, you can adhere to some guidelines that will help make your online ad campaign a bit more successful.

First, make sure that you’re advertising on a website in a similar niche. That may sound like common sense advice to some people, but you would be surprised at how many advertisers purchase space on websites or blogs that have absolutely nothing to do with their product. If you are advertising a microwave oven, you don’t want to buy ad space on a political site. Even if the site gets massive amounts of traffic, it won’t convert for your advertising and you won’t get many clicks. And the clicks you do get probably won’t be interested in buying microwave ovens.

Instead, spend some time doing research about the most popular websites in your niche and what their advertising prices are. Don’t just jump at the first opportunity you come across, but instead compare traffic levels, prices and ad sizes to make sure you get the best deal possible. Remember: if a website really is getting a lot of relevant traffic, they won’t be afraid to share their numbers with potential advertisers.

If the website does not publish their daily visitor statistics publicly, make sure that you request proof of how much traffic they get before buying any advertising. This proof can come in many forms, but the most common is usually a screenshot or printout of some sort of analytical program showing daily unique visitors, return visitors, and etcetera. Once you have this information in hand, you’ll be able to make a more educated decision on whether their advertising prices are fair or not.

Additionally, if possible, enquire about the average Click Through Rate for advertisements on their website. Click Through Rate, or CTR, tells you what percentage of visitors to the website generally click on an advertisement. A CTR over three percent is generally acceptable, but if it dips below two percent then you probably need to look elsewhere for website advertising.

Advertising on a website can be profitable and successful for your project or campaign, but make sure you take your time to do some homework before settling on the site that’s right for you.

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1. The first step to successful ppc advertising is to research and know your target market. If you fail to understand your target consumer, you can end up spending more money than you expected. Get into the mind of your target market and find out where most of them hang out or what most of them want from your business. This is the most important step in effectively utilizing pay per click traffic and can influence the life or death of an ad campaign when done incorrectly.

2. After you finish your market research, it is important to gather a list of keywords that you can use to help build and structure your ad campaign. Your keyword list is the power behind your pay per click traffic and will determine how much you spend in ppc advertising. The main goal in your keyword collection is to find terms that have a low cpc (cost per click) but yet receives an adequate amount of searches on the internet per day. The best tools you can use to find good keywords is the Wordtracker keyword tool and Keyword Discovery tool.

3. After you have collected your list of keywords, you can start creating your ads. Before you start writing your ad copy, find some good keywords from your list to build multiple ads around. This strategy alone can help boost your pay per click traffic and conversions substantially. In addition, most pay per click advertisements only have a short amount of time to capture a surfer’s eyes, so it is very important to keep your ads simple and straight to the point.

4. The fourth step in creating ppc ads is to determine the maximum price you would like to spend per click. Pay per click advertising can become very expensive, if you don’t know what you’re doing. It is very important to set the maximum price that you’re are willing to pay, that will still keep you competitive and gaining a fair amount of traffic.

5. One of the steps most marketers overlook in effective ppc campaigns is the option to target your advertising to a specific geographic location. Choosing your geographic area for advertising is the most cost efficient way to build pay per click traffic that is legitimate and effective. In addition to this, you can target specific areas for keywords that will normally cost you thousands per day to minimize the amount of spending.

6. Last, but not least, after you set up your ppc campaign, it is important to closely monitor the clicks you receive. You may have to adjust your spending budget or remove certain keywords in order to adjust your campaigns click thru rate or conversions. It is also important to constantly keep an eye on your ads because there may be times you may get billed for clicks you did not receive.

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If companies are just beginning with it’s banner advertising program, it is advised that in the initial few campaigns they should not concentrate much on the flashy part. They should pay more attention on the copy of the banner ad as it is the copy that most people would read and then click on the link to visit their websites. If the text is not informative enough then the banner would not be clicked and the companies would not have visitors to their websites.

The another crucial aspect of banner advertising is the right placement of the banner ads. Ads should be placed only in places where they would gain the maximum exposure and would create higher traffic. The chief vision of banner advertising is to generate clicks. And this could be done best only by effective and potential content. If the written text is effective enough in making people read it, then it won’t take much time to make them click on the respective ads. Most of the digital marketing agencies successfully make their banner ads to appear in the targeted places.

Now-a-days, it has been frequently seen that some popular websites display advertisements at the top or pop up advertisements. The banner advertisements specifically the ones at the top and pop ups are some of the instruments used in digital marketing practice. Online banner advertising is a serious business and website owners who are heading into online advertising should have a good knowledge about the best ways of placing online banner ads so that they are helpful to the business. The size, content and idea of these banners differ from one to another. Successful online banner advertisement is the one which can have the maximum results from its display.

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1. Free Classifieds Sites.
These are sites that you can post your advert for absolutely free of charge. Do a Google search for free classifieds and put your ad in as many as possible.

2. Traffic Exchange Programs
Well with traffic Exchange programs you submit your URL and surf a list of sites to earn credits for your website to be displayed. I have set an hour or so every week to surf sites in traffic exchanges to earn credits. You might also get to learn about some nice websites or programs while doing it, who knows?

3. Replying to SPAM emails
This is the most interesting of the lot. My friend calls it ‘giving the Spamers a taste of their own medicine’. What you do is set up a free email account with yahoo that you not going to use for anything else. Then go into these ’safe lists’, advertising forums and leave your newly created email there. Then set up a vacation message in your email account. It could be something like;

I am away right now, I will check out your offer when I return. But in the meantime here is a great product/service that I fully recommend. Check it out at … and leave your URL.
Best wishes
Your Name

Then what happens is each time you receive a message an automatic reply like the one above will be sent out and in the process advertising your business.

I know most of these adverts don’t get to be read, but a few sign-up or sales here and there, can be realised and remember they are free so they are worth a try. But above everything else, the success of any promotion will really depend on the kind of product your are advertising. If you sell something that nobody wants, you are most likely not going to find much success but if its a product that people see the value of, your success rate will be much higher.

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Tip #1 - Before you do any type of ezine advertising, you
should always subscribe to the list first. This way you
can do some research such as find out how many ads if any
are in each email, how many times they send out during
the week, how many subscribers are on the list and the
price of advertising in the ezine.

Tip #2 - You should try and place ezine advertising in
publications that contain only two or three ads maximum
per issue.

Always start off any ezine advertising with the most
affordable spot first. If you get good results, then you
can go for the higher priced advertising once the ezine
has proven itself. By the way, you can get a great up to date listing of
thousands of ezines at “directoryofezines.com”.

Tip #3 - Make sure that you never try and sell directly
from your ezine advertising. Your ads should have one
purpose and that is to capture the name and email address
of as many visitors as possible.

To accomplish this, you should offer a free report in
your ads, then have the traffic go to a short web page
where they can sign up to get the freebie. This way you are building your opt in list and will be
able to your results by one thousand
percent or more.

One other thing you should also do is set a comfortable
monthly ezine advertising budget. Make sure you are
getting a good return on your investment before sinking
a ton of your hard earned cash into ezine advertising
that doesn’t provide you the desired results.

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First, we need to define what I mean by advertising through cement. Well, let’s use the actual cement as an analogy. Let’s say you have to knock down a cement wall in your home because you want to add a new room. What are you going to knock it down with? If you went to your kitchen drawer and took out a screwdriver, how long do you think it would take to knock down that wall, IF you even COULD knock it down? Let’s face it, you can’t knock down a cement wall with a screwdriver.

Okay, but where are we trying to do this when it comes to our advertising? Well, here’s one example. Let’s say you’re an affiliate marketer in the make money online niche. Now, I don’t know if you’re aware of this or not, but this niche is very competitive. If you were to use pay per click advertising for this niche, you’d have to pay $1 per click just to get on page one. Now, since you’re only promoting a $47 product, there is no way you can pay that much per click. You’d go broke. So you pay less to get on page three let’s say. Problem is, nobody sees your ad. You’re advertising through cement and nobody knows you’re on the other side of that wall.

This is just one of the many reasons why so many affiliate marketers fail. They use advertising methods that either don’t work, or are so darn expensive for their niche that they either go broke making sales or they don’t get any traffic at all because their ads aren’t being seen. You’re fighting a losing battle if you’re doing this.

So make sure your advertising efforts aren’t being wasted or at least come prepared with the right tools to break through that cement.

To YOUR Success,

Steven Wagenheim

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